we are good
sport magazine

We understand the culture we create, because we’re the people who simply wear sports jerseys daily, not just for the game.

First lesson in sport culture - you don’t always get what you want, sometimes you get something better.

We’re a Warsaw based editorial project at the intersection of sport, culture and identity. We don’t cover results, because you have coaches for that. We exist for everything else and we cover what sport means -through interviews, photography, and stories of athletes, creatives, and people who express themselves through sport.

The jersey comes first. Allez. 🏁

Founded by Rafał Jagielski in Warsaw, we’re a creative studio and editorial project built on one belief: sport is culture.

We operate at the intersection of the sport and the lifestyle, because the people who wear jerseys daily know something the scoreboard never shows.





CREATIVE DIRECTOR
Rafał Jagielski

ALLEZ

MAKING REALITY LOOK LIKE A WARM-UP